angler with what he really needs; solid firsthand information that can lead to success on the water. I asked Rich why he chose Wausau for the sight of his Musky Expo. "The concept behind the Wisconsin Musky Expo is rooted in the belief that Musky anglers in the fertile waters of Northern Wisconsin should not have to drive to Milwaukee, Chicago or Minneapolis to see new lures and have access to Musky services and resorts. I also wanted the Expo to be friendly to the ‘cottage industry’ of small lure manufacturers; the place where most lure innovations over the past 50 years have been hatched. In addition, I also wanted the Expo to be a great family Musky outing rather than the madhouse atmosphere you find at the other shows. The show achieved that goal and the 2025 show is shaping up to be ‘heads and tails’ above last year. " I will see you there. Tight lines
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